Developed the brand identity for Washington Post Live's Post Next event series, building on the editorial Post Next 50 brand identity. The brand system balances flexibility for an ongoing series spanning diverse topics while maintaining strong visual consistency across touchpoints. Collaborated with the creative team to develop digital screens, marketing materials, social posts, and event collateral.

Later created a comprehensive internal brand guide enabling designers to produce on-brand assets quickly and maintain visual cohesion across future events in the series.