Global Women’s Summit ‘24
Art Direction • Event Production • Experiential Design • Collateral Design
Collaborated with the creative team to integrate the Washington Post's Switch On brand campaign into the design system for the annual Global Women's Summit, translating the campaign's visual language across the event experience. Developed marketing materials, event collateral, interactive displays, and the Post Café branding and build-out, while advising designers on digital screen styling.
Worked with production firm Precon to concept and design the pre-function space floorplan, creating custom artwork for columns and bar tables that reinforced the Switch On visual identity.
Post Café
Designed the inaugural Post Café, developing a complete branded environment including cups, sleeves, foam prints, napkins, bar-back graphics, and signage. Worked closely with sponsor Nixon Peabody to integrate their logo and collateral into the Washington Post café experience.
Share a Need, Give a Lead
Partnered with event sponsor BCG to create an interactive networking installation where attendees posted "needs" and "leads" on a branded column using custom postcards, facilitating connections among summit guests. Designed a custom column wrap, instructions placard, postcards, and ad collateral.
The Washington Post’s Largest Annual Summit
400+
Attendees
1M
Video Views
24.8M
Marketing Impressions
Creative Director: Tova Diamond
Creative Pod: Christina Adamson, Annie Swenson, Regina Wung
Video Production: Quari Alleyne
Event Production: Washington Post Live
Production Team: Precon Events
Photography: Lancer Photography