Enterprise Subscriptions Campaign

Designed a 24-piece paid social campaign on LinkedIn driving awareness and consideration of The Washington Post's Enterprise subscription among corporate and higher education decision-makers. Partnered with a Copy Director to develop six industry-specific ad sets — Consulting, Law, Government, Tech, Accounting, and Higher Ed — each targeting the buyers and senior leaders responsible for selecting organization-wide resources.

Maintained visual consistency with the Enterprise Subscriptions sub-brand throughout the campaign. Crafted each set in a range of sizes, with every set containing both static and animated ads. Visuals showcased the breadth of Washington Post content through articles, newsletters, and features relevant to each targeted industry, while copy direction emphasized The Post handling the administrative work of a company-wide subscription so customers could focus on the benefits. The ads were later converted into on-site display ads featured across the Washington Post homepage.